Objectives

* Enable cooperative efforts among Santa Barbara’s performing arts organizations
* Create awareness of the exceptional quality and variety of performances presented in Santa Barbara
* Foster appreciation for the value of the performing arts
* Expand audiences for theater, dance and music of all kinds
* Advocate for conditions that encourage arts presenting
* Intrigue young audiences and capture them for lifelong arts involvement
* Promote Santa Barbara’s rich cultural assets to tourists and prospective visitors
* Illuminate the positive role played by the performing arts in local economy
* Empower and support developing arts organizations
* Increase accessibility and encourage attendance by people with disabilities